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NNCs create party unity by having major party leaders and their supporters at one place
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Shows that all of party leadership and core supporters are backing the candidate
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Creates a TV spectacle that kickstarts momentum for the candidate’s campaign against the opposing party
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Allows for the candidate profile to be vouched for by other notable figures
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Gives a chance for the candidate to address the whole nation about their campaign platform
Process
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State delegates cast votes for whoever won the state during the primary process
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In most recent conventions the party already knows who the nominee will be
Formal roles
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Nomination of President, VP
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Mark beginning of presidential campaign
Informal roles
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Win over swing voters
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Unite party membership, former rivals line up to endorse and congratulate the winner
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Gives momentum to candidates via publicity, chance to explain their main policy themes