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1 million members
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In 2013-2014, raised £93.2m in funds from donations and grants
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RSPB spends 90% of its income on conservation, public education, and advocacy
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UK’s biggest nature conservation charity
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Manages over 200 nature reserves in the UK
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Works with farmers and landowners to protect endagered species habitats
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Cirl Bunting is the UK’s rarest resident farmland bird, 25% of the population is threatened directly or indirectly by agricultural development
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Conducts scientific research into wildlife population decline
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Dual function as a conservation charity helps their public perception and authority as a pressure group
Strategic position in society
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Over 1 million adult members: 1m+ possible voters
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200k youth members: 200k possible future voters
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Although they are diverse, majority are: female, middle class, rural or sub-urban dwellers, traditionalists
Opposition pressure group
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No Society for the Destruction of Birds
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Hard to oppose protecting birds
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Interests of other pressure groups compete with the RSPB
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2019 Crow shooting ban, promoted by RSPB but opposed by Countryside Alliance